RefCampaign/docs

Setting up a campaign

Create a campaign, set commission rates, add revenue tiers, and open it to affiliates.

A campaign is the unit affiliates join. It defines where traffic goes, how much affiliates earn, and how long commissions last.

Create a campaign

  1. 1

    Open Campaigns, then New campaign

    From the Campaigns page, click New campaign.

  2. 2

    Name it and set the destination

    Enter a campaign name (up to 100 characters) and a destination URL. The URL must start with https://. It is where affiliate links send visitors.

  3. 3

    Choose the commission

    Pick a commission type and rate (covered below), then set the commission duration.

  4. 4

    Create

    Click Create campaign. It starts as a draft until you activate it.

Commission types

Two types are available:

  • Percentage — a share of each sale, from 0.01% to 100%.
  • Fixed amount — a flat sum per conversion, in euros, with no upper limit.

Type and rate lock once affiliates join

You can edit the type and rate while a campaign has no affiliates. After the first affiliate joins, both are frozen so past commissions stay consistent.

Commission duration

  • Lifetime — the affiliate earns on every future purchase from the customers they bring.
  • Limited duration — commissions run for a set number of months after the first purchase. Presets cover 3, 6, 12, and 24 months.

Revenue-based tiers (optional)

On percentage campaigns, you can reward your best affiliates with a higher rate past a revenue threshold. Tiers are evaluated per affiliate, per campaign, on net revenue (refunds excluded).

Add a tier with two fields: a revenue threshold (€) and a rate (%). Three rules apply:

  • thresholds must strictly increase,
  • rates must strictly increase,
  • the first tier's rate must sit above the base rate.

For example: 10% base, then 15% past €5,000, then 20% past €20,000.

Activate and open it to affiliates

A new campaign is a draft. Activating it requires a connected Stripe account. Once active, open the campaign's Settings tab to set its directory visibility:

  • Private — reachable only through a direct signup link.
  • Listed — shown in the public affiliate directory, where affiliates can find it and join.

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